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Nielsen Wants To Know: English Or Espanol? The language of ratings may seem foreign to most people, but Nielsen Media Research is attempting to make it more accurate by posing a new question to its Latino households, according to The Hollywood Reporter.
Nielsen will ask whether English or Spanish (or a blend of both) is the primary language for Latino families. The ratings firm's goal is to have its samples reflect the linguistic breakdown of New York, Los Angeles, Miami and other markets with large Latino communities. Plans to implement the change have been delayed twice this year over broadcasters' concerns about how the survey will be conducted, as well as its results. Mainstream execs worry that new statistics could inflate ratings for Spanish-language outlets, while those channels counter that a balanced sample could make their numbers fall.
Telemundo COO Alan Sokol says it's part of a larger battle for ratings. "Between us and Univision, we are taking a huge bite out of [the mainstream TV] audience."
While recent immigrants are more likely to tune in "Sabado Gigante" and telenovelas, U.S. born Latinos favor shows like "The Simpsons" and "Friends." Any significant methodological change would allow stations to cancel their contracts with Nielsen, but the service has gotten positive feedback for its willingness to listen to outside concerns. Canon Related Shows
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